Diamondbacks and US Airways help make helmets cool
December 2008
A new campaign to promote helmet safety will launch this spring, thanks to generous support from US Airways. The campaign will feature posters showing a helmet-wearing Chris Snyder, Arizona Diamondbacks catcher, guiding children on bikes who also are wearing helmets.
US Airways has supported the Helmet Your Head program at Barrow for the last four years. In 2008, the hometown airline increased its support, enabling the prevention program to expand its efforts.
“We are very grateful for the ongoing support of US Airways,” says Lucy Ranus, director of Barrow Prevention Programs. “I am really excited about our new campaign featuring Chris Snyder. We’ll be able to reach more kids and make wearing a helmet cool.”
Helmet Your Head is a safety program that was developed by Barrow to prevent head and traumatic brain injuries. Representatives from the program go into classrooms to teach students about the consequences of brain injuries from such common activities as bicycling, rollerblading, skateboarding, horseback riding, and rock climbing.
