Barrow Neurological Foundation and Ivy Brain Tumor Center Welcome New Directors of Marketing
PHOENIX (February 25, 2019) – Barrow Neurological Foundation welcomes Stacy Bertinelli and Melinda Langdon as new directors of marketing. Bertinelli leads the development of strategies and planning related to marketing and communications for the foundation, while Langdon oversees the marketing and communications strategy for the Ivy Brain Tumor Center. The center is funded through a generous gift from the Ben and Catherine Ivy Foundation in coordination with a grant from the Barrow Neurological Foundation. Both directors work to assist donors in providing the means necessary for the world’s leading specialists at Barrow Neurological Institute to save lives.
“I am thrilled to have two experienced marketing experts on my team to take the foundation to the next level,” said Katie Cobb, president of the Barrow Neurological Foundation. “Communicating the benefits of the life-saving treatment, ground-breaking research and exceptional medical education happening at Barrow Neurological Institute is critical to expanding overall patient care. I look forward to working closely with each director as we advance Barrow’s reputation as the world’s leading neuroscience center.”
Stacy Bertinelli joined Barrow Neurological Foundation as the director of marketing and communications where she leads a team of specialists in annual giving, communications and events. Her goal is to build compelling campaigns and engaging messaging to inspire donors at the foundation. Bertinelli, a Scottsdale resident, has extensive experience in the nonprofit sector and has held roles in journalism, sales and marketing in the past. Prior to joining the foundation, Stacy was the director of marketing at TGen, the Translational Genomics Research Institute, where she launched a redesign of the organization’s digital assets and also created the new TGen Talks podcast. She received her bachelor of arts in American History and English Language Literature from Texas A&M University.
Prior to joining the Ivy Brain Tumor Center, Melinda Langdon worked at a full-service advertising agency where she was the lead account manager on the Barrow Health & Wealth Raffle campaign. She managed the production and implementation of 11 integrated campaigns raising more than $7.5 million for Barrow. Langdon, a resident of North Phoenix, is an accomplished senior marketing professional with more than eight years of experience leading cross-functional teams and producing results for clients across the nonprofit, healthcare and technology sectors. She received her bachelor of science in Advertising and Public Relations and minor in Visual Communications from Northern Arizona University.
About Barrow Neurological Foundation
Barrow Neurological Foundation raises awareness and funding for patient care, medical education and research offered at Barrow Neurological Institute. Barrow is an internationally-recognized leader in neurology, neurosurgery and neuroscience research, treating patients with a wide range of conditions, including brain and spinal tumors, concussion and brain and spinal traumas, neuromuscular diseases, stroke, cleft and craniofacial disorders, and cerebrovascular disorders. SupportBarrow.org
About The Ivy Brain Tumor Center
The Ivy Brain Tumor Center is an advanced clinical trials and research program that offers rapid, state-of-the-art treatment for patients with the most aggressive brain tumors. The Center runs the largest Phase 0 clinical trials program in the world, using exploratory studies to help speed up and streamline the drug testing and approval process. The Center’s singular goal is to develop new therapies and treatments that target individual brain tumors, allowing for unique care to every patient. The Center does this by featuring the most advanced scientific and technical techniques available, including many pioneered by the Center itself. IvyBrainTumorCenter.org